CASE STUDY

“In Candle Form”

For April Fools’ Day 2024, VOX Amps wanted to create something playful that still felt on-brand. We partnered with a local candle maker to create a limited-edition scent inspired by ‘guitar tone.’ To bring the idea to life, we produced a short video that amplified the vibe and aesthetic of the concept. As a final surprise, we secretly produced 40 real candles and released them on the VOX Shop for the day — and they sold out.