I was born in Elizabeth, New Jersey, to Puerto Rican parents. A graduate of Elizabeth High School, the U.S. Marine Corps, the Newark School of Fine & Industrial Arts, and the Fashion Institute of Technology, I've spent 25+ years working as a Creative Director, designer, photographer, illustrator, and visual storyteller throughout New York City and Long Island. Along the way, I've worked with leading agencies and brands including Ogilvy, McCann, LEGO, Disney, Ford, Microsoft, Korg, and VOX. My creative influences come from music, punk rock, underground culture, vintage design, and New York City's art scene, where I've exhibited artwork and experienced everything from CBGB’s to gallery openings featuring artists I admired. I met my wife, while attending FIT, and together we later opened Rosie's Vintage in Huntington, New York, combining our love of antiques, music, art, and community. An avid vinyl collector and occasional DJ, I continue to create, collect, and share the culture that inspired me as a kid, living the dream I always had—to make a life through art and creativity.
