MARKETING
On the marketing side, we built a culture of “never say no” — a commitment to giving Sales whatever they needed to move the business forward. Promo assets, e-blasts, social campaigns, product pushes…if it helped sell, we made it happen. we also pushed for a digital catalog at a time when the organization was hesitant. Now, every brand has one, updated, consistent, and fully aligned with our launches. That shift not only modernized our dealer experience but created a scalable system for how we present products across the entire company.
