As Creative Manager for Korg, I oversaw the creative direction and execution for one of the most influential brands in synthesizers, workstations, and music technology. I led integrated campaigns across product launches, digital content, video production, retail marketing, and dealer communications—translating complex technical innovation into clear, compelling creative. Working closely with global teams in Japan and Europe, product development, artists, and sales leadership, I ensured brand consistency while evolving Korg’s visual and strategic voice for modern creators. My focus was balancing heritage, innovation, and measurable business impact across every touchpoint.
