KORG Brand
“CAMPAIGN TO CULTURE”
Creative Manager overseeing brand direction for one of music technology's most recognized names. Led an average of 7 product launches annually across integrated campaigns spanning video, digital content, and dealer marketing. Evolved the content strategy to include commercial productions alongside deep-dive videos and reels — driving sustained product and brand awareness year-round. Worked cross-functionally with global teams in Japan and Europe, balancing brand heritage with modern execution and measurable business impact. Mentored and scaled a team of 8+ designers and content creators.