MULTI-BRAND CREATIVE DIRECTION
Provided creative direction and marketing support across 9 brands under the Korg USA portfolio. Developed integrated assets spanning product launches, digital campaigns, artist content, and dealer communications — including the launch of the Anagram pedal, a groundbreaking product integrating app technology into a guitar pedal, where pre-launch planning and content strategy contributed to a successful market introduction. Ensured each brand maintained a distinct voice while aligning with broader business objectives.
