PHOTOGRAPHY & DESIGNS

At Korg USA, I helped evolve the company’s visual language by introducing true lifestyle photography and on-location shoots into our creative arsenal. Moving beyond basic product imagery, I built a more cinematic, story-driven approach that placed our instruments in real environments — studios, stages, lofts, garages, venues. This shift elevated the brands, giving Korg, VOX, Spector, and Aguilar a richer, more human visual identity and helping our campaigns feel modern, aspirational, and culturally connected.