“BUILDING BRAND INDENTITY”
Directed creative strategy and execution for a premium brand built on craftsmanship and a fiercely loyal community. Identified a brand identity gap after the label's move away from its Bronx roots and developed a strategy to bring them back — shooting content with an inner-city aesthetic, urban textures, and street-level energy that reconnected the brand with its community.
PRODUCT & LIFESTYLE PHOTOGRAPHY
CREATIVE PITCH DECK
SOCIAL MEDIA | CAROUSELS
MARKETING
