As Creative Manager for VOX, I led the visual and strategic direction for one of the most iconic amplifier brands in music history. I oversaw multi-channel campaigns spanning product launches, brand storytelling, video production, photography, digital content, and dealer marketing. My role bridged legacy and innovation—protecting VOX’s heritage while modernizing its voice for today’s players. Working cross-functionally with product specialists, global teams, sales, and external creatives, I translated technical features into culturally relevant, performance-driven creative that strengthened brand equity and drove measurable growth.
