“BRANDING A LEGACY”
Led visual and strategic direction for one of the most iconic amplifier brands in history. When Japan announced a landmark legacy amp two years before manufacturing, pivoted the content strategy to sustain excitement across the full runway — leaning into history, prototypes, and legacy storytelling. The launch ultimately delivered strong commercial results built on two years of deliberate anticipation. Bridged global teams, product specialists, and external creatives to deliver performance-driven work that strengthened brand equity and drove growth.
